The owners of Char Chalk, the workout industry’s only activated charcoal chalk, recently turned to Mandelbaum Barrett PC to secure patent and trademark rights for its proprietary product. Mandelbaum Barrett PC partners Casey Gocel, Joel MacMull and Barry Schwartz advised on the launch of CHAR, a proprietary blend of activated charcoal and magnesium carbonate used by weightlifters, athletes and fitness enthusiasts. In addition to securing IP rights, the firm helped Char Chalk strike agreements with early investors and prepare its initial corporate documents.

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